The ad gets the click.
The funnel gets the client.
You already said it. The conversion lever is bigger than the ad lever, and the operator running both layers in parallel beats two specialists with a handoff in between. One owner for Cloud29's full funnel (Facebook creative testing, Next.js landing page builds in Cursor, GHL automation rebuilds for show rate), with Sort My Post folded in as the second account once the Cloud29 baseline is humming. Daily Slack visibility, voice-note style. No agency overhead. No 15-client roster.
Three patterns you ruled out for a reason.
Your post named three things you explicitly do not want. Below is why the standard market keeps producing them and what changes when the right operator sits in the seat instead.
Ads-only specialists hand off and the funnel dies
Most growth hires tweak the campaign and ping a developer when the landing page needs a hero rewrite. The handoff is where the conversion rate gets stuck for three weeks.
Agencies treat you as account number 12
A retained agency has fourteen other clients pulling on the same hours. Daily Slack updates, same-day creative iteration, and voice-note cadence do not survive that math.
The conversion lever is bigger than the ad lever
You said it in the post. Improving the funnel beats squeezing the ads. That only works if one operator is running both layers with a single hypothesis backlog instead of two siloed roadmaps.
One operator. Full funnel.
One operator running Cloud29's full funnel end to end. Facebook creative testing, copy iteration, audience expansion, and scale-or-kill decisions in Ads Manager. Landing page builds and A/B tests written directly in Cursor against your Next.js codebase (no no-code crutch, no developer ticket). GHL automations covering the post-booking sequence, show-rate reminders, and the discovery to demo to proposal stage transitions wired against your existing pipeline reporting. Daily Slack walkthrough by 5pm UK (voice note plus a 90-second Loom of what shipped, what's live, what's testing) so you have visibility without chasing. Every test ships with a stated hypothesis, a target metric, and a rollback criterion. Sort My Post folds in as the second account once the Cloud29 baseline is humming, with its own SaaS-shaped funnel (signup flow, activation sequence, channel test plan) built parallel to Cloud29 work. AI-native end to end: Cursor for Next.js LP builds, Claude for research and creative iteration, ChatGPT for ad copy variants, so the velocity matches the daily cadence the role requires.
What I own. Block by block.
The four areas you asked the Loom to cover, mapped to a 60-day ramp plus an ongoing cadence after that. Every block has a stated benchmark.
- Audit of current creative, landing page, two-stage form, GHL automations against your pipeline reporting
- Hypothesis backlog ranked by expected impact on CPL, book rate, show rate, close rate
- 30-day test calendar with hypothesis, target metric, and rollback criterion per test
- Slack daily-update cadence locked in (voice note plus 90-second Loom by 5pm UK)
- Three to five FB creative variants tested per week against the current best performer
- Landing page A/B tests written directly in Cursor against your Next.js stack
- Audience expansion testing (lookalikes, interest stacks, retargeting layers)
- Weekly scale-or-kill decisions tied to CPL and book-rate thresholds
- Post-booking sequence optimization (reminders, value content, SMS confirms) to lift show rate
- Discovery to demo to proposal stage transition triggers wired against pipeline reporting
- Re-engagement flows for no-shows and proposal-stage drop-offs
- Every automation change documented with hypothesis, metric, and result
- SaaS go-to-market plan for Sort My Post separate from Cloud29's services funnel
- Landing page, ad creative, and signup funnel built parallel to Cloud29 tests
- Channel test plan (FB first, then Google or YouTube or Reddit based on early data)
- Conversion reporting layered into the same pipeline visibility you already have
- Daily Slack update with voice note plus 90-second Loom of what shipped, what's live, what's testing (by 5pm UK)
- Weekly hypothesis review covering wins, losses, what's queued next, what to kill
- New channel exploration (YouTube, Google, Reddit) when FB CPL plateaus or audiences saturate
- AI-native workflow standardized: Cursor for page builds, Claude for research and creative iteration, ChatGPT for ad copy variants
Sixty days. Then ongoing.
Week one sets the cadence. Weeks two to eight ship the meaningful test waves. After that it's a daily rhythm with weekly hypothesis reviews. Click any block to see what lands.
Deliverables this week
- Audit of current creative, LP, two-stage form, GHL automations against your pipeline reporting
- Hypothesis backlog ranked by expected impact on CPL, book rate, show rate, close rate
- 30-day test calendar with hypothesis, target metric, rollback criterion per test
- Slack daily-update cadence live (voice note plus 90-second Loom by 5pm UK)
Deliverables this block
- Three to five FB creative variants tested per week against current best performer
- Landing page A/B tests written in Cursor against your Next.js stack
- Audience expansion tests (lookalikes, interest stacks, retargeting layers)
- Weekly scale-or-kill decisions tied to CPL and book-rate thresholds
Deliverables this block
- Post-booking sequence rebuild (reminders, value content, SMS confirms) to lift show rate
- Re-engagement flows for no-shows and proposal-stage drop-offs
- Sort My Post landing page, ad creative, and signup funnel live
- Channel test plan for FB first, then Google or YouTube or Reddit based on early data
Deliverables this block
- Daily Slack update with voice note plus 90-second Loom of what shipped and what's testing (by 5pm UK)
- Weekly hypothesis review (wins, losses, what's queued next, what to kill)
- New channel testing (YouTube, Google, Reddit) when FB CPL plateaus
- AI-native workflow (Cursor, Claude, ChatGPT) standardized and documented
Let's walk this together.
A 30 minute call where I share my screen, walk through how I'd run the week-one audit, show past funnel work in Next.js plus GHL, and confirm scope against Cloud29 first and Sort My Post second. Happy to walk through commercials and weekly hours on the call.